Tutor Doctor was in need of a redesign to simply and declutter the amount of information in order to create a clear conversion funnel with better organized pages that are easily scannable.

Art Direction | Lead Designer

Direction 01

  • Bright and clean colors with plenty of white space to compartmentalize content while utilizing a single accent color to indicate call to actions.

Direction 02

  • A cleaner layout with implementation of previous elements, colors and shapes for a clear conversion funnel.

The final approved redesign included the corporate homepage, UK corporate homepage, local homepage, franchise development page, subpages and social media assets—all optimized for tablet and mobile.



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