Deliver a new website that enables customers (both business and individual) to easily find tests that ARCpoint offers and schedule an appointment.
Art Direction | Lead Designer
Direction 01
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Branded colors and fonts, with a focus on lifestyle.
Direction 02
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A more modern color scheme with branded fonts, with a colder more medical feel.
Direction 03
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Branded colors with a new font alternative featuring medical and lifestyle imagery with warmer tones.
The final approved design was a combination of direction 01 with a warmer selection of images of direction 03. The deliverables included: corporate homepage*, local homepage, franchise development page, subpages and social media assets—all optimized for tablet and mobile.